Ronnefeldt is pursuing an omni- channel strategy with dc.This strategy speaks to tea lovers, offices, hotels and restaurateurs and take them into the world of high-quality tea.
A harmonised concept for brand, shopping and target group websites, including the webshop at, was the aim of the tea manufacturer. A modern, elegant design and functionalities such as the tea finder or the 360° tour of the brand shop in Frankfurt make ordering tea from Ronnefeldt a special experience. Editorial content with lots of information about tea, its history and preparation complete the experience of the website visitors.
The standard version of dc's dynamic commerce solution has been expanded for customers to include a login area for registered users, the ordering of gift vouchers with a choice of motifs and the creation of customised article discounts via corporate codes. The shop's user administration takes place in dynamic content, dc's CMS.