---
title: "Brand Design: Bilder & Videos"
description: ""
canonical: "https://www.dc.ag/en/brand-design/images-videos"
language: "en"
last_modified: "2026-08-26"
generated: "2026-09-22T00:00:03+02:00"
---

# Images & Videos

Images & videos give our brand authenticity and bring it to life. In our guide, we explain the visual style and how to use it in a way that stays true to the brand.

## Images

Our visual world is bright, modern, and authentic. We focus on natural light, real situations, and candid moments that reflect our company culture and the way we work. To create a consistent and distinctive corporate identity, we use only our own photos and visual assets from within our company.

![Moderne Cafeteria mit grüner Theke und einer Skulptur aus Einkaufswagen und dc-Kartons im Corporate Design.](https://cdn.dc.ag/userdata/media/picture/resize/11553_brand-design-corporate-wording-pictures-1.jpg?dpr=auto&auto=format,compress&w=1260)

![Referentin hält einen Vortrag über Business Central vor Publikum.](https://cdn.dc.ag/userdata/media/picture/resize/11554_brand-design-corporate-wording-pictures-2.jpg?dpr=auto&auto=format,compress&w=1260)

![Zwei Kollegen besprechen in einem modernen Büro das Brand Design an einem Apple MacBook.](https://cdn.dc.ag/userdata/media/picture/resize/11555_brand-design-corporate-wording-pictures-3.jpg?dpr=auto&auto=format,compress&w=1260)

![Drei lachende Männer mit Sonnenbrillen stehen auf einer grünen Wiese im Freien.](https://cdn.dc.ag/userdata/media/picture/resize/11556_brand-design-corporate-wording-pictures-4.jpg?dpr=auto&auto=format,compress&w=1260)

## Color Overlay

Color overlays are used intentionally wherever text is placed directly on images, for example in presentations or on the website. In these cases, our brand color Nightblue is layered over the image with reduced opacity. This keeps the mood of the image intact while creating enough contrast for optimal readability.

![Modernes Großraumbüro mit Design-Elementen und Arbeitsplätzen im Corporate Branding von Dot-Com.](https://cdn.dc.ag/userdata/media/picture/resize/12792_backgrounds_7.jpg?dpr=auto&auto=format,compress&w=1260)

![Team in einem Meeting mit Apple MacBooks und Club-Mate folgt einer Präsentation am Monitor.](https://cdn.dc.ag/userdata/media/picture/resize/12793_backgrounds_14.jpg?dpr=auto&auto=format,compress&w=1260)

## Don'ts

![Hände halten ein Apple MacBook mit der Website der Digitalagentur dc.](https://cdn.dc.ag/userdata/media/picture/resize/11573_brand-design-corporate-wording-pictures-donts-1.jpg?dpr=auto&auto=format,compress&w=1260)

- No mockups with real devices

![Person skizziert Strategien zum Markendesign und Corporate Wording auf einer Glasscheibe.](https://cdn.dc.ag/userdata/media/picture/resize/11574_brand-design-corporate-wording-pictures-donts-2.jpg?dpr=auto&auto=format,compress&w=1260)

- No purely AI-generated images or stock photos

## Videos

Our videos rely on authentic footage in the same visual style as our photos and are enhanced with subtle animations featuring our signature shape.

[Video](https://www.dc.ag/userdata/media/video/335_10-digital-success-stories-2025-short-video.mp4)

[Video](https://www.dc.ag/userdata/media/video/68_top10-digital-success-stories-2025.webm)

## Outro

We use a consistent YouTube outro featuring our animated dc logo and the website as a recognizable closing element for our video content.

[Video](https://www.dc.ag/userdata/media/video/12791_dc-outro-16x9_-mit_text.mp4)

## Downloads

Image Selection People

Portraits of all board members

[ Download ](https://www.dc.ag/userdata/files/press/dc-ag-pictures-management-board.zip)

Image Selection Office

Images from the office in Kulmbach

[ Download ](https://www.dc.ag/userdata/files/press/dc-ag-press-pictures.zip)

Outro

Consistent YouTube outro featuring our animated dc logo.

[ Download ](https://www.dc.ag/userdata/files/downloads/dc-ag-outro.zip)