---
title: "Brand Design: Farben"
description: ""
canonical: "https://www.dc.ag/en/brand-design/colors"
language: "en"
last_modified: "2026-08-26"
generated: "2026-09-22T00:00:03+02:00"
---

# Colors

Colors shape a brand's character and create recognition across every touchpoint. Our color system ensures a consistent look and defines how primary, secondary, and accent colors are used.

## Primary Colors

**Lime**

 **HEX** #bccf00
 **RGB** 188/207/0
 **CMYK** 35/0/100/0

**Lemon**

 **HEX** #e8e100
 **RGB** 232/225/0
 **CMYK** 15/0/100/0

**Ocean**

 **HEX** #4bbecf
 **RGB** 75/190/207
 **CMYK** 65/0/20/0

**Purple**

 **HEX** #693dd0
 **RGB** 105/61/208
 **CMYK** 75/75/0/0

**Nightblue**

 **HEX** #00121e
 **RGB** 0/18/30
 **CMYK** 70/0/0/100

## Secondary Colors

**Lime Light**

 **HEX** #e6f1b1
 **RGB** 230/241/177
 **CMYK** 12/0/36/0

**Lime Ultra Light**

 **HEX** #f3f8d8
 **RGB** 243/248/216
 **CMYK** 7/0/21/0

**Ocean Light**

 **HEX** #d8f6fA
 **RGB** 216/246/250
 **CMYK** 17/0/4/0

**Ocean Ultra Light**

 **HEX** #f3fcfd
 **RGB** 243/252/253
 **CMYK** 6/0/2/0

**Purple Light**

 **HEX** #cfbff5
 **RGB** 207/191/245
 **CMYK** 24/24/0/0

**Purple Ultra Light**

 **HEX** #eaeafd
 **RGB** 234/234/253
 **CMYK** 9/8/0/0

## Grayscale

**White**

 **HEX** #ffffff
 **RGB** 255/255/255
 **CMYK** 0/0/0/0

**Light Gray**

 **HEX** #f4f4f4
 **RGB** 244/244/244
 **CMYK** 0/0/0/6

**Gray**

 **HEX** #dfdfdf
 **RGB** 223/223/223
 **CMYK** 0/0/0/17

**Middle Gray**

 **HEX** #979797
 **RGB** 151/151/151
 **CMYK** 0/0/0/53

**Dark Gray**

 **HEX** #757575
 **RGB** 117/117/117
 **CMYK** 0/0/0/67

## Color Gradients

**Soft Green**

 **100% - 0%
 HEX** #f3f8d8
 **RGB** 243/248/216

**Soft Blue**

 **100% - 0%
 HEX** #d8f6fa
 **RGB** 216/246/250

## Downloads

dc Brand Colors

Color palette for Adobe applications
CMYK

.ase

[ Download ](https://www.dc.ag/userdata/files/brand-design/brand-colors.zip)

 Do you have questions or need help?

![Nicole Schmidt](https://cdn.dc.ag/userdata/collection/resize/40_368_nicole_schmidt.png?w=72&q=65)Nicole Schmidt

[ +49 9221 9652-100 ](tel:+4992219652100)
[ hello@dc.ag ](mailto:hello@dc.ag)

 Do you have questions or need help?

![Nicole Schmidt](https://cdn.dc.ag/userdata/collection/resize/40_368_nicole_schmidt.png?w=83&q=65)Nicole Schmidt

[ +49 9221 9652-100 ](tel:+4992219652100)
[ hello@dc.ag ](mailto:hello@dc.ag)